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E-commerce
Receel
Solar energy e-commerce with a live calculator and secure payments
- Client
- Recertified Electronics AS
- Year
- 2024
- Duration
- 2 months
- Category
- E-commerce

Project overview
Receel sells complete solar installations to consumers. The challenge was making a technically complex product buyable online: the customer needs to understand what the system produces, what it costs and what their roof requires — before they dare add anything to a basket. We built a store where configuration, energy calculation and payment live in one flow.
Challenges
- Product bundles with interdependent components and many valid combinations
- Energy estimates based on geography, roof angle and historical weather data
- Strict security requirements for payments and strong customer authentication
- Heavy product imagery that wrecked mobile performance
Our solution
- A modular configurator that validates combinations as you go rather than at checkout
- A custom energy calculator wired to geographic and meteorological APIs
- Stripe with 3D Secure and clear error messaging at every step
- Automated image optimisation and lazy loading below the fold
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