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Web design
Northern Palate
Local food platform with delivery and producer profiles
- Client
- Northern Palate
- Year
- 2024
- Duration
- 8 weeks
- Category
- Web design
Project overview
Northern Palate delivers local produce from small Norwegian farms. The stories behind the producers are the actual selling point, but they were buried in a standard webshop. We built a solution where producer profiles are part of the buying experience rather than a subpage nobody finds.
Challenges
- Seasonal goods with availability that varies by producer
- Delivery zones with different cut-offs and prices
- Producer stories that never reached the customer
- Heavy imagery requirements without slowing the site down
Our solution
- A seasonal calendar that automatically hides sold-out goods
- A postcode check that shows cut-off and price before adding to basket
- Producer profiles linked directly from every product
- An image pipeline with modern formats and fixed aspect ratios
